| Franchising law |
| Section A: Franchising as a legal
concept |
| · The
business of franchising |
| · The
structure of franchise arrangements |
| · The
franchise contract |
| ·
Financial arrangements |
| ·
Taxation |
| Section B: Protecting the elements of a
franchise |
| ·
Intellectual property rights and franchising |
| · The
name of the business (trade marks, trade names, passing off) |
| ·
Business methods (patents, trade secrets) |
| · The
franchise livery (copyright, designs, passing off) |
| ·
Character merchandising |
| ·
Licensing |
| Section C: Consumer protection and the
regulation of unfair practices |
| · False,
misleading and deceptive advertising |
| ·
Misrepresentation |
| ·
Pyramid sales, prize promotions and other unfair trade practices |
| ·
Competition regulation (United Kingdom and European Union law) |
| Section D: International franchising |
| · Legal
issues |
| ·
International franchise documentation |
| ·
International tax issues |
Sequence:
Section A first. |
|
Textbooks:
Martin Mendelsohn, Guide to Franchising 7th ed (Thomson:
London, 2004),
ISBN: 1844801624.
John Stanworth and Frank Hoy (eds), Franchising: An
International Perspective (Routledge: London, 2002), ISBN:
0415284198. |
